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The United States and Mexico traded. When I mean trade, they TRADE - almost $800 billion dollars worth in 2023!
Enter OTIF.
What is OTIF?
OTIF (On Time in Full) is a logistics company designed to make shipping things around the world as easy as booking a flight online. Imagine a booking.com for logistics, but specifically focused on the demands of Mexican businesses and beyond.
Founder’s Inspiration
Pamela, the co-founder of OTIF, recognized the need for such a platform during her time in international commerce.
“Let's face it, our backgrounds shape our experiences. After 14 years in international business, I learned a hard truth: success demands a global outlook. Focusing solely on your local market limits your potential”, Pamela told VC Mexico, “Take Mexico, for example. It's the US's top trade partner, with exports destined to grow even more. But where do the raw materials come from? China, Vietnam, Asia. An effective supply chain must have a global scope, connecting everyone with the necessary resources.”
Pamela's vision is driven by her experiences. While working at a Chinese trading company, she witnessed numerous Mexican SMEs facing challenges. These businesses lacked the tools that established Chinese companies possessed, were unsure about safe purchasing practices, and faced a barrage of customs issues. It was then that Pamela realized the necessity for making global shipping more accessible.
“Imagine a user-friendly platform where anyone can ship anything, anywhere - just like booking a flight. Remember, 20 years ago, travel agents controlled the market. Now, booking.com simplifies travel planning. That's the future we're building for logistics - a one-stop shop for all your shipping needs." - Pamela Villarreal (Co-Founder and CEO OTIF)
Automating Inefficiencies
As Pamela's experience in the logistics sector deepened, she continually encountered the same issues arising from the absence of a centralized logistics platform.
One of these recurring pain points was the need to continuously compare quotes and routes from multiple providers manually, a time-consuming and inefficient process. Additionally, finding reliable and affordable options for international shipping, particularly outside major trade routes, proved to be difficult.
Solutions Offered by OTIF
