Startup Mx: Strade

Mexico's sneaker scene is on fire, with the market projected to reach a staggering $404 million by 2024 and maintaining an 3% annual growth rate until 2028.

To put this in perspective that is around 42 million new sneakerheads entering the market, with user penetration expected to surge to 34% by 2028 (Statista).

Enter Strade, the first dedicated sneakers marketplace in Latin America.

Strade is changing the game for footwear enthusiasts. Founded by a young entrepreneur in Monterrey, Strade is more than just a platform for buying and selling exclusive sneakers; striving to build a community centered on maximizing the user experience through authenticity and transparency.

For Resellers

Effortless inventory management: Efficient control of operations with features like metrics, orders, and internal search engine.
Increased sales: Monetize talent and connect with a wider audience of potential buyers.
Guaranteed authenticity: Strict verification process ensures product originality and builds trust.

For Buyers

One-stop shop: Extensive selection of exclusive sneakers with the convenience of a single platform.
Peace of mind: Authenticity verification guarantees legitimacy and eliminates buying anxiety.
Personalized experience: Design your own sneakers or customize with NFT's for a unique touch.

“We're basically a "Shopify for resellers," helping them (sellers) easily manage inventory and clients. And for buyers, we offer a secure platform with verified products, no more scams!” - David Estrada (Co Founder of Strade)

With over 550 resellers and 600 satisfied customers, Strade is rapidly growing. Their ambitious goals include reaching 2,000 resellers and $200,000 in monthly sales within a year. Recent investments from Platanus Ventures and industry leaders fuel their expansion plans, including a $2 million capital raise to invest in content, brand partnerships, and community events (Startupslatam).