Startup Mx: Vertebra

Vertebra is a platform designed for commercial & industrial administrative property management in Latin America.
Startup Mx: Vertebra

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Mexico is emerging as an intriguing opportunity for those in the commercial & industrial real estate market. With a population surpassing 129 million and its strategic location next to the United States, the country is steadily attracting attention, especially with the growing demand influenced by nearshoring dynamics. This demand is evident with Foreign Direct Investment (FDI) increasing YOY in Q1 2023 by 48% totalling just under $20 Billion dollars (Fitchratings).

Trust the Data

There is no question that “nearshoring” is significantly enhancing the fundamentals and investment appeal of Mexican industrial real estate, driven by shifting supply chain strategies favoring proximity to the U.S. market. The Fitch Ratings’ chart below depicts the increased demand for CRE properties in some of the largest metropolitan markets in Mexico.

Source: Fitch Ratings

However, with the increased demand for commercial properties in Mexico the challenges that come with property management in emerging markets still remain. Many of these include inefficient and time-consuming administrative tasks stemming from a lack of integrated financial data from properties.

What is Vertebra?

Enter Vertebra, a software solution specifically designed for commercial & industrial administrative property management in Latin America, with a strong focus on Mexico.

CRE Fund to SAAS

The inspiration for Vertebra came from the founders' own experience managing a Commercial Real Estate (CRE) fund that included strip malls and warehouses. “We experienced first hand the admin inefficiencies of managing a strip mall / warehouse when we first started Vertebra as a CRE fund 3 years ago,” Jose Pablo told VC Mexico.

Recognizing this widespread issue, they (Vertebra) set out to create a solution.

“At Vertebra, we're tackling the pervasive problem of manual and inefficient administrative tasks. These paper trails and repetitive processes hold businesses back.  That's why we're building a solution – Vertebra. Vertebra transforms these tasks by digitizing and automating them, enhancing business productivity. We (Vertebra) provide a platform where landlords, tenants, and property management teams can centralize data and communicate seamlessly. Our goal is to empower our clients by saving them precious time” - Jose Pablo Torres (Co-Founder and CEO Vertebra)

Boosting Productivity in Property Management

Vertebra’s current platform includes 7 modules: contracts, documents, payments, maintenance, data dashboards and reports, multi-user chat, asset management.

The team is working on implementing AI to integrate with their current modules like invoice & automated payment collections, OCR (Optical Character Recognition) for customers' docs & contracts, a chatbot for multi-users to automate processes and automated rent & services payments. Other complementary features include rent roll and property fact sheets. The leadership team is also planning on implementing additional financial and brokerage services in the near future.

Founders

Jose Pablo Torres

Fernando Carrillo

Layla Tame

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