My SAAS Journey

5 years ago I had no idea what 'SAAS' was, but then the seed of curiosity was planted.
My SAAS Journey

ARR MRR CLV CAC CHURN BURN

If you have no idea what these acronyms refer to don't worry!

About 5 years ago these were utter nonsense to me too.

At the time I had a close friend working in investment banking on a TMT (Technology, Media, Telecom) team. I specifically remember one Saturday when he took a work call, my curiosity sparked, and as soon as he hung up, I couldn't help but turn my head sideways and ask,

"What the F*** is Churn?"

That moment sparked the seed of curiosity!

📖
For those of you who don't know SAAS (Software as a Service)

I will give more context on some of these acronyms/terms in the Start ups Tools down the line.


As you might have read in my About section I played baseball for more than 20 years, from little league to a few years in professional baseball. I now currently live full time in Monterrey, Mx, where my wife was born and raised.

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