Startup Mx: Moneypool

In Mexico, where nearly 37% of adults lack access to traditional banking, cash remains the primary means of payment even within the banked population. This creates challenges for everyday transactions, from splitting bills with friends to managing household expenses. However, a new wave of digital financial solutions is emerging, aiming to bridge this gap and empower individuals.

Enter Moneypool, a platform that simplifies group payments and leverages data to build personalized financial products.

With the digital commerce market in Latin America projected to surge by 73% by 2025, the opportunity is ripe for fintech innovations like Moneypool (Statista).

Moneypool: From Frustration to Financial Empowerment

The founder's story behind Moneypool reveals a unique blend of personal experience, analytical thinking, and a keen understanding of the evolving financial landscape. Working in the early days of fintech in Mexico, Igancio, co-founder of Moneypool, witnessed the power of technology to democratize financial services, particularly for the unbanked population. This sparked a curiosity about the vast amount of financial data hidden within everyday transactions, data that could be leveraged to unlock new opportunities.

Moneypool isn't just your average money transfer app. It's a two-sided platform with a unique value proposition:

For users: It simplifies sending money for everyday activities like group dinners, gifts, and shared expenses. No more awkward bill splitting or chasing friends for repayment.

Behind the scenes: Moneypool leverages anonymized transaction data along with social context to build a rich dataset. This enables Moneypool to potentially create future products that are tailored for their users.

Personalized financial products: Imagine credit, debit, and investment options tailored to your spending habits and group activities.
Improved financial solutions: By understanding social spending patterns, Moneypool can develop services that benefit both individuals and small businesses.

“Moneypool isn't just your average way to send cash to your friends. It's like a magic trick! We make it easy to pay back your friends for things like barbecues or gifts, but there's more to it than that,” Ignacio Alvarez explained it to VC Mexico. “Behind the scenes, we're gathering information about how people use money together. This helps us build even better tools for you in the future, like special credit cards, bank accounts, and investments that work better because they understand how you spend money with your friends and family.”